EBY “Feels like this...” campaign
Role: Post-Production, Video Editing, Audio, Storytelling, Copywriting
The Brief:
Amidst the noise of social media, perfection reigns, comparison traps us, robbing our time and attention and misdirecting our energy. The goal of this campaign is to counter the falsity of the images we are inundated by, and aims to stop the scroll with something deeper than surface level — with the breadth of emotion we are craving to feel deep in our core. This campaign is an ode to those feelings: self-love, trust, connection and recognition.
Knix, Catalyst Campaign
Video Editing, Storytelling, Meta Ads, Photography
The Brief:
After years of research and testing, Knix succeeded in developing the world’s best sports bra.
The launch of the Catalyst bra required a series of video ads to showcase its innovative technology and demonstrate just how strong, supportive and advanced it is, while maintaining a relatable, human connection. For it's launch, we asked four women, what's your catalyst?
A series of narratives highlight its versatility across a wide range of bodies and activities.
EBY, Eco Silk Product Launch Campaign
Post-Production, Video Editor, Storytelling, Meta Ads
The Brief:
The remote-worker trend is showing no signs of slowing down, and since we’re no longer hiding the fact that we’re taking zoom calls in our PJs, EBY designed a line of elevated lounge-wear to solve for that. They wanted elevated ads (Meta + television) and homepage banners to showcase the versatilty and functionality of the newly launched elevated loungewear line, Washable Eco Silk.